If you are looking to market your products online, but don’t want to deal with the hassle of starting a brick and mortar store, one of the best ways to approach retail stores and ask them to stock your products is to approach them as potential clients. In this blog about retail help for inventors, we realize that many people who start retail stores fail to understand this fundamental part of their business. Because they assume that they know the answer to any question if they are already in business.
Why Sell To Retailers?
Retail stores often leverage the attainable growth of their business from a particular angle; they have massive control over the market. They see this as an easy way to target a huge list of interested customers for new products. If you capture the retailer, you will also become a key player in the supply chain.
The significant factor in this scenario is that it is nearly impossible for wholesale businesses to break into the world of marketing and selling products without a large customer list. You would be foolish to open a store without a target market when you can get that list in no time at all by approaching retail stores.
Inventors who’ve already started looking for retail help have probably already noticed one key thing. That the list of reasons to approach retail stores is far too large to list here. Still, there are several reasons why a business owner should be concerned with getting a large customer base. Some of these reasons include:
- They have a captive audience. Retail stores typically sell products that are in demand. This means that if someone needs a particular item, they will go to one place to find it. If you are in business for yourself, then you have a limited pool of customers to reach. Thus, your potential customers may not be buying from you. By approaching retail stores first, you are giving yourself the best opportunity to capture these buyers.
- They buy on-demand products. As mentioned above, retail stores generally sell products that are in high demand. If you don’t have a product that will click in a particular niche, you have to rethink your strategy and grab an edge over the competition. You should always be thinking about new and exciting products to ride the current wave of the retail market.
- They have targeted markets. Retail stores generally have a customer list. The average person is unlikely to shop around to discover what other people are looking for. This is because they have a captive audience and are familiar with their products. If you know your customers are buying from them regularly? Simply go out of your way to create new products that will get their interest.
- You don’t have to spend advertising to customers. The benefit of having a retail help for inventors is that they can advertise the products on their account. Marketing investments can be costly, and you can opt to take that out of your hands.
How to Approach Retail Stores To Sell Your Product
Introducing a product to potential retail partners is something that many wholesalers struggle with. The truth of the matter is that it is entirely possible to have a great sales pitch and convince someone to buy the product that you are offering. All you need to do is simply take the time to understand the buyer and what they are looking for.
The first thing you will want to do is focus on what your product can do for them. To do this, you will need to consider your product features and how they can change their lives. If your product can make their life more comfortable, you might just have the advantage of quickly selling it. This works so well because most customers like things that offer convenience at a fraction of the cost.
When a retailer has a goal in mind for the product that they are looking at, it is much easier for them to be excited about what they are buying. This is why it is essential to define what your product can do. In addition, why they will be interested in it.
You can then work to answer all of the questions that a retailer will possibly have. This is done by probing them with questions about their current situation and finding out their issues. Once you know exactly what they are looking for, you can use it to convince them that your product can solve their problem.
After you have given your customers a clear direction to go, the next thing you want to do is make them excited about it. You want to make sure that they are as enthusiastic about your product as possible so that they will be willing to invest their money. Retailers do not wish to offer products to their customers that will simply blow their minds at first, but rather they want to make sure that the consumers are willing to use your product long-term.
There are many different ways that you can approach a buyer with your product. However, if you follow these simple steps, you will be able to get the results that you are looking for. If you keep these tips in mind, you will be able to get your sales up much faster than you might otherwise.
How To Pitch Your Product To A Store Via Email
If you’re looking for retail help for inventors and selling an online product or service, you’ll likely need to learn how to pitch your product to a store via email. This process is straightforward, as long as you know how to do it and deliver the message clearly and compellingly that appeals to the recipient.
The first thing you’ll want to do is get your emails to a reliable provider of email marketing services. Look for someone who is well-experienced in this business and will be able to provide you with the right solution. You don’t want to work with someone who has never done this before. Especially if they don’t know exactly how to do it.
The next part of learning how to pitch your product to a store via email is to use the tools provided by these companies. You’ll want to check out what they have to offer in terms of templates, features, etc. This information will make choosing one easier. Make sure that you can test everything before spending any money. After all, the most important thing is to get your message across. And also doing it in a clear and compelling way that gets the recipients’ attention and respect.
It’s also imperative that inventors who need retail help do this correctly. If you send out a poorly-written email with no substance and no value to the recipient, they’re not going to read it. They’re also not going to be able to take the information and use it. So they’re not likely to purchase from you.
Once you’ve found a company that you feel confident working with, you can learn how to pitch your product to a store via email. You probably already have some experience in this area. This will give you a better understanding of how to pitch your product. Also learn about how to customize your messages, as well. You should be able to tailor them to fit the recipient and their shopping habits to have the right amount of value and interest.
As you learn more about pitching your product to a store via email, you’ll find that you can create the messages that are going to grab the attention and interest of the recipient. Ultimately, keep them reading and buying from you.
This guest blog post about retail help for inventors was provided by Yohan Jacob at Retailbound. Retailbound is a retail solutions agency that helps innovative product brands scale in retail. You can visit them at www.retailbound.com if you need help with getting your product(s) in front of retailers.
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!