061 - 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention | Product Startup Podcast | MAKO Design + Invent

061 – 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

February 2, 2021

With Alison Brett, Founder of Clasp Magic

061 – 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

Alison is the inventor and founder of Clasp Magic, a consumer product to help users with putting on bracelets one-handed. Alison came up with the invention idea, got it developed, and then hit the ground running by using 5 different product sales channels and strategies to really make sure her product succeeded. We explore what those channels were, and how to win in them. Clasp Magic is now sold all over the world. Today’s episode is about how to succeed in launching your new product, from the perspective of a home inventor, loving wife, and mother of 4.

You’ll hear Kevin and Alison talk about:

  • Being your brand – Take your product everywhere.
  • The 5 sales channels Alison used to ensure her product invention launch was a big success.
  • Best practices for successfully executing in each of those 5 sales channels.
  • Crowdfunding through platforms such as Kickstarter and Indiegogo.

Episode Links:

Alison Brett / Clasp Magic Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!