061: 5 Sales Channels A Home Inventor Used to Launch Invention

061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

February 2, 2021

With Alison Brett, Founder of Clasp Magic

061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

Alison Brett is the inventor and founder of Clasp Magic, a consumer product that helps users put on bracelets with just one hand. Alison came up with the invention idea, got it developed, and then hit the ground running by using 5 different product sales channels and strategies to really make sure her product succeeded.

We explore what those channels were and how to win in them. Clasp Magic is now sold all over the world. Today’s episode is about how to succeed in launching your new product from the perspective of a home inventor, loving wife, and mother of 4.

You’ll hear Kevin and Alison talk about:

  • Being your brand – Take your product everywhere.
  • The 5 sales channels Alison used to ensure her product invention launch was a big success.
  • Best practices for successfully executing in each of those 5 sales channels.
  • Crowdfunding through platforms such as Kickstarter and Indiegogo.

Episode Links:

Alison Brett / Clasp Magic Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.