062: Smooth the Buying Process When Marketing A New Product

062: Smoothing the Buying Process When Marketing Your New Product

February 9, 2021

With Eric Dickmann of the Virtual CMO Podcast

062: Smoothing the Buying Process When Marketing Your New Product

Eric is the President of The Five Echelon Group, a full-stack marketing agency. He is also the host of the Virtual CMO Podcast, which educates businesses on how to maximize their marketing and messaging efforts. With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new products and how to cut out all potential resistance points along your potential customer’s buying process.

You’ll hear Kevin and Eric talk about:

  • How to market your new product in the modern world.
  • How to perfect your product’s marketing message.
  • Best practices for smoothing out the buying process for product purchasers.
  • And more.

Eric Dickmann / Virtual CMO Podcast / Five Echelon Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.