062 - Smoothing the Buying Process When Marketing Your New Product | Product Startup Podcast | MAKO Design + Invent

062 – Smoothing the Buying Process When Marketing Your New Product

February 9, 2021

With Eric Dickmann of the Virtual CMO Podcast

062 – Smoothing the Buying Process When Marketing Your New Product

Eric is the President of The Five Echelon Group, a full-stack marketing agency. He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts. With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new product, and how to cut out all potential resistance points along your potential customer’s buying process.

You’ll hear Kevin and Eric talk about:

  • How to market your new product in the modern world.
  • How to perfect your product’s marketing message.
  • Best practices for smoothing out the buying process for product purchasers.
  • And more.

Eric Dickmann / Virtual CMO Podcast / Five Echelon Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!