080: How to Maximize Your Product's Sales in Retail Stores - MAKO Design + Invent

080: How to Maximize Your Product’s Sales in Retail Stores

MAKO Design + Invent – June 16, 2021

With Blair Severn, Past National Head of Sony Stores

Blair Severn worked for 4 years as the national manager for Sony Stores. He managed not just marketing, but also how to best drive product sales in those stores. Before that he worked for years doing a similar thing at Consumer Gas Appliance stores. He really knows in-store product sales. Today Blair is going to share some valuable knowledge on how inventors, startups, and small manufacturers can think about how to best design and promote your product to be able to beat the competition and sell more units after successfully getting a deal into a retail store chain, and a lot of this is applicable to online sales too.

Episode Links:

Blair Severn / Enabling Ideas Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About Us: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to small businesses, startups, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Feel free to Contact Us anytime for help with your project.