096: How To Launch a Consumer Product at Trade Shows with Jim Cermak | Product Startup Podcast | MAKO Design + Invent

096: How To Launch a Consumer Product at Trade Shows with Jim Cermak

October 6, 2021

With Jim Cermak, Founder of Trade Show University

096: How To Launch a Consumer Product at Trade Shows

Jim Cermak is the Founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows. He has been both in the trade show industry for 30 years, but also in the consumer product development and marketing business for many years. He also is the host of the Trade Show University Podcast. Today Jim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can first choose a great show to exhibit at, then how to do a great job at landing big sales at the show itself.

Today you will hear us talk about:

  • So many big products had their first big hit at a trade show.
  • What is a trade show and how do they work?
  • Figure out which is the right show you should be at.
  • CES, National Hardware Show, etc.
  • The people who are there are really wanting to be there.
  • Trade Show Roadmap


Jim Cermak / Trade Show University Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!