096: Successfully Launching a New Product at a Trade Show

096: How To Launch a Consumer Product at Trade Shows

October 6, 2021

With Jim Cermak, Founder of Trade Show University

096: How To Launch a Consumer Product at Trade Shows

Jim Cermak is the Founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows. He has been both in the trade show industry for 30 years, but also in the consumer product development and marketing business for many years. He also is the host of the Trade Show University Podcast. Today, Jim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can first choose a great show to exhibit at and then how to do a great job at landing big sales at the show itself.

Today you will hear us talk about:

  • So many big products had their first big hit at a trade show.
  • What is a trade show and how do they work?
  • Figure out which is the right show you should be at.
  • CES, National Hardware Show, etc.
  • The people who are there are really wanting to be there.
  • Trade Show Roadmap


Jim Cermak / Trade Show University Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.