123: Selling A Hardware Product on B2B Platforms | Product Startup Podcast | MAKO Design + Invent

123: Selling A Hardware Product on B2B Platforms

April 20, 2022

With Gil Bar-Lev, Founder of HomeRoots

123: Selling A Hardware Product on B2B Platforms

Gil Bar-Lev is the founder of Homeroots, a North American Business to Business product marketplace that connects new innovative furniture products with furniture stores, distributors, and buyers. Earlier in his career he was the one who brought together Amazon and Toys R Us, back in 2002. Today Gil is going to share some valuable knowledge on how inventors, startups, and small manufacturers can successfully build a hardware product business, then how to start and scale selling through B2B marketplaces online.

Today you will hear us talk about:

  • Have passion about what you love in your hardware product startup
  • If you develop a product, go all in.
  • Never give up, if you are passionate about your product
  • Figure out your target audience
  • Create differentiation, or an improvement
  • Willingness to listen
  • Pivot if needed, after listening to customers
  • It’s hard to get feedback
  • The quality of a new hardware product is critical.
  • Stay competitive by keeping quality high
  • The industry in business-to-business sales could be multiple times the size of the sexy sales channels like direct to consumer.
  • The first order is so amazing
  • Don’t price to low originally, as you may lose a lot of interest from bigger buyers as you created too little margin
  • Leverage relationships with these buyers when you start getting connected
  • Encourage a feedback loop and channel
  • Don’t get defensive of feedback, try genuinely to help.


Gil Bar-Lev / HomeRoots Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!