130: Choosing an eCommerce Platform for your Hardware Product | Product Startup Podcast | MAKO Design + Invent

130: Choosing an eCommerce Platform for your Hardware Product

June 22, 2022

With Tim Bucciarelli, Director at IronPlane

Tim Bucciarelli is a Director at IronPlane, an eCommerce agency that works with many large product brands. Tim has been a leader in the eCommerce space for almost 30 years. Today Tim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what eCommerce is, how to choose a great eCommerce platform for your current and future product needs, and how to do a good job of building out your platform, especially around business to business sales.

Today you will hear us talk about:

  • What is eCommerce
  • How do you choose the right platform to sell online
  • Back end platforms explained, and how they connect to front end
  • How do you do it well
  • Understand your customer
  • Understand investment
  • WordPress and WooCommerce is an easy way to get started online
  • Shopify is a SaaS, a central piece of software
  • BitCommerce is a SaaS that is a bit more opened up
  • Adobe Commerce / Magento is larger and more customizable


Tim Bucciarelli / IronPlane Links::

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

Thanks for tuning in! See you next time.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!