MAKO’s Top Strategies for Building a Strong Brand Name for Small Businesses

It comes as no surprise that when entrepreneurs and home inventors begin to envision the frameworks of their new small business, they immediately start by coming up with ideas for the name and branding of their business. In addition to allowing for the employment of one’s creativity, this is a clever business strategy.

Starting the business development process by crafting an impactful name for your business or product is a great way to start thinking about the style and design of your product. It is important to take into account what stylistic choices you will likely be making down the road during this process.

For example, if you have a proposed idea on an ideal colour for your brand’s logo, then designing your product with the same colour is a great branding strategy for consumers to remember your product.

Below are some important points to consider when thinking of a strong brand name for your business!

Defining the Importance of a Strong Brand Name

At MAKO Design + Invent, we stress the importance of keeping your product idea simple and focusing on function above all. However, in terms of your business strategy, it is best to be prepared and ready for all aspects of how your brand should look and be perceived by audiences.

An important reason for this is due to the fact that first impressions make a lasting impression amongst audiences once they are exposed to something new. If you can create an impression that remains memorable in the eyes of consumers, they will immediately attach your brand as being reputable.

Being reputable as a brand is not only great for gaining popularity but can immediately launch your business into a positive light, which presents your brand as a business that consumers can trust and rely on for whichever needs or services you plan to provide.

How a Strong Brand Name Can Positively Affect Your Business

Starting a new business presents the opportunity to stand out amongst familiar brands and products that are already in the market; therefore, with a strong name, brand image, or slogan, you can gain a great spotlight for your business that can give you exposure to new audiences and customers.

Having a strong brand name is not only a great way to gain exposure but also creates the opportunity to become a household name. You want consumers to see your brand image, name, or colour and immediately think of a positive thought.

With positivity comes a loyal customer base who will not only support your business but spread word of mouth about how great your business is. With a positive word of mouth, combined with a household name brand image, the advertising and marketing efforts that a lot of new businesses struggle with should be easier to manage.

Best Ways to Build a Strong Brand Name for Your Small Business

There are a couple of strategic ways to build a smart and strong brand name for your business. It is important to know that there are thousands of different companies out there with similar names, therefore finding a unique name can present itself to be quite tricky.

Some businesses choose to create their brand name based on an acronym. Although an acronym can be a smart and quirky way to create your strong brand name, it may not be the best way to create a lasting or memorable impression amongst audiences or customers.

It’s important to always remember that a clever name may seem fun and desirable at first but being memorable to audiences is most profitable and beneficial in the long term.

If you’re building a small business based around a string of products that perform the same or similar function, then building a brand revolving around similar colour tones, images, logos, and slogans pertaining to the main theme of your product is best. It is a simple and easy way to attach your strong brand name to a memorable idea and gives you the chance to ensure your small business will stand out with its theme.

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO today, and we can set you up on a call with our product strategist!

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!