Mako’s Recommended Ways to Build a Strong Brand Name for Small Businesses
It’s not a surprise that when entrepreneurs and home inventors begin to envision their future small business, they immediately start out with projecting ideas for the name and image of their business. Reasonably so, having a name for your business or product is a smart way to not only build a formation around the style and design of your product (for example, if you have a proposed idea on an ideal colour for your brands logo, then designing your product with the same colour is a great branding strategy for consumer to remember your product). Below are some important points to consider when thinking of a strong brand name for your business.
Defining the Importance of a Strong Brand Name
At Mako Design + Invent, we stress the idea of keeping your product idea simple and focusing on function above all. However, in terms of your business strategy, its best to be prepared and ready for all aspects of how your brand should look and be perceived by audiences. An important reason for this is due to the fact that first impressions make a lasting impression amongst audiences once they are exposed to something new. If you can create an impression that remains memorable in the eyes of consumers, they will immediately attach your brand as being reputable. Being reputable as a brand is not only great for gaining popularity but can immediately launch your business into a positive light, which presents your brand as a business that consumers can trust and rely on for which ever needs or services you plan to provide.
How a Strong Brand Name Can Positively Affect Your Business
Starting a new business present the opportunity to stand out amongst familiar brands and products that are already in the market, therefore with a strong name, brand image, or slogan, you can gain a great spotlight for your business that can give you exposure amongst new audiences and customers. Having a strong brand name is not only a great way to gain exposure but creates the opportunity to become a household name. You want consumers to see your brand image, name, or colour and immediately think of a positive thought. With positivity comes a loyal customer base who will not only support your business but spread word of mouth about how great your business is. With a positive word of mouth, combined with a household name brand image, the advertising and marketing efforts that a lot of new businesses struggle with should be easier to manage.
Best Ways to Build a Strong Brand Name for Your Small Business
There are couple of strategic ways to build a smart and strong brand name for your business. It is important to know that there are thousands of different companies out there with similar names, therefore finding a unique name can present itself to be quite tricky. Some businesses choose to create their brand name based off an acronym. Although an acronym can be a smart and quirky way to create your strong brand name, it may not be the best way to create a lasting or memorable impression amongst audiences or customers. It’s important to always remember that a clever name may seem fun and desirable at first but being memorable to audiences is most profitable and beneficial in the long term.
If you’re building a small business based around a string of products that perform the same type of functionalities (perhaps a new type of coffee machine) then building a brand revolving around similar colour tones, images, logos and slogans pertaining to the main theme of your product Is a simple and easy way to not only attach your strong brand name onto a memorable idea, but gives you the chance to easily personalize how your small business will stand out with this theme.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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