Why Minimalistic Design Works Best for Your Product Design

by | Feb 26, 2020 | Design, Designing, Industrial Design, Product Design

Minimalism is a huge concept and design trend that has popularly taken over in different areas of design as a preferable aesthetic for modern society. As our day to days gets more hectic and busier, the need to have a more simplistic and easy life is a vital necessity in our lives since messy or cluttered designs can make our surroundings elicit more stress from us. Therefore, modern and cutting-edge designs have integrated more minimalistic elements into main concept designs as audiences are more likely to appeal more to clean and simple designs than busy and overly detailed concepts and product designs. Below are some of the top reasons why approaching your industrial design services with a minimalistic approach or concept design is more beneficial to your product development process and design.

A Great Aesthetic and Popular Design

One of the main reasons why a lot of inventors and innovators choose to approach their product design ideas is mainly because they’ve recognized how well using a minimalistic product and concept design works in appealing mass audiences. No matter the market you’re trying to tap into, creating a product with a minimalistic product design is more likely to appeal to your audiences, rather than a cluttered or overly-detailed product design. Choosing to create a product with a great minimalistic aesthetic is not popular without good reason! Minimalistic product design allows your audiences to clearly see exactly what your product is and what it does, making it easier to communicate your product and brand during the marketing of your product. When we office our industrial design services at Mako Design, we highly recommend following the MVP method as a great way to keep a great and minimalistic aesthetic for your product designs.

A great example from our clients beautifully designed minimalistic product – the Pet Bot!

Approach Your Industrial Design Services with Simple Concept Design That is Easy to Make

A huge part of creating a new product is simply creating the concept design of your product. When approaching your industrial design service, it’s important to understand that the concept design and product development process of your product isn’t as quick as you think it would be – there are a lot of steps and a lot of back and forth between different ideas, trying out different looks, and working with the idea of how your design is going to work best to make sure your product functions work seamlessly. Having a more detailed and difficult concept design makes the process of creating your concept and product design longer and harder. If you’re eager to get your product out there and on store shelves as soon as possible, using more minimalistic product design and concept would better suit your needs since it communicates a straightforward idea of how you want your product to work and look like.

Easy Communication During Your Industrial Design Services

If you’re working with an industrial design service such as Mako Design + Invent, expect to be working with world-class designers and engineers with years of experience in the product design and development field! Not only should you expect a quality design, but a working with a considerate team that takes your ideas and inspirations and brings them to life. That being said, a huge aspect of working with a talented team is having to communicate your ideas as clearly as possible to the team to make sure that your vision comes to life just the way you want it! One of the best ways to make sure that your vision comes to life exactly the way you want it is to have a product design concept that is simple and easy to understand when communicating with your ideas to a team. This way, all the pieces, details, styles, and most importantly, your function, are all accounted for without any chance of confusion or miscommunication about what you’d like on your product.

Our industrial designer, Paul Davis, working on some designs in our Toronto office!

Create An Easy to Use Product for Your Consumers

As an inventor or innovator, which is better than creating an innovative or amazing product is to have a product that genuinely changes and helps the life of your target audience and consumers. Your product should help solve a big problem or issue in the lives of others, and in order to do that, creating a product that serves a simple function and is easy to use will help your audience out as best as possible. While approaching your industrial design services with the idea that having a lot of details or multi-functionality in one product seems like it will be a great idea that can solve a lot of issues in one, sometimes too much functions at once can overwhelm your audiences, and confuse them as to exactly what the core function and use for your product actually is. Having a minimalistic product design shows that your product is made to create a hassle, stress-free, and easy experience for your consumers when they use your product.

Our client, the Festken Water Bottle, sports a simple and multi-functional design easy for anyone to use!

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!

Article Author: MAKO Design + Invent

Article Author: MAKO Design + Invent

Company Team

MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.

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