214: How to Leverage Affiliate Marketing for D2C Invention Sales

214: Affiliate Marketing for D2C Sales of Inventions

February 22, 2024

With Alex Back, Founder of Couch.com & Former COO and Founder of Apt2B

Hosted by Kevin Mako, President of MAKO Design + Invent

214: Affiliate Marketing for D2C Sales of Inventions
214: Affiliate Marketing for D2C Sales of Inventions

Alex Back, the innovative force behind Couch.com and the previous COO and Founder of Apt2B, solidified both enterprises as influential figures in the domain of affiliate marketing for physical consumer product brands targeting end-consumers directly. In this episode, Alex will provide comprehensive guidance to inventors, startups, and small-scale manufacturers seeking to understand the fundamental principles of affiliate marketing and how it can impactfully boost the success of hardware products. He will elaborate on effective strategies for successfully introducing new products to the market and achieving early sales through this exceptionally useful and rapidly expanding sales channel.

Here are the key takeaways from the episode:

  • What is affiliate marketing?
  • How do I figure out what the most efficient marketing approach is for my product business?
  • Social media influencers are the most common type of affiliate marketing; however, they represent only a small part of the affiliate marketing landscape.
  • Sellers know how to sell, inventors know how to invent, and together they can form a mutually beneficial partnership.
  • Influencers, bloggers, Youtubers, and online stores are all affiliate marketing organizations.
  • The differences between commission-based, traffic-based, display or impression-based, vs pay-per-click affiliate marketing.
  • Affiliate marketing requires an inventor to sell the products themselves, as your affiliate marketer only sends traffic to your website.
  • The first thing you should do is set up your Shopify, WooCommerce, or your own custom Website to sell the product.
  • Research the different affiliate platforms that are commonly used and see which ones align best with your needs. These platforms manage the relationships between the inventor and the affiliate marketer.
  • These platforms include search tools so you can find potential partners that best fit your product. You just need to message the affiliates that you think are a fit and then discuss what collaborations would look like.
  • Always make sure you have a great product to start!
  • An important tip is to ensure that you have a SMART goal for finding the right type of customers.
  • All product review sites are based on affiliate marketing!
  • To start, be very generous with your commission payout amount. You don’t need to make money right away.
  • Affiliate marketing is the Wild West of opportunity for new inventions.

Alex Back Links:

LinkedIn | Couch.com

The Product Startup Podcast Links:


Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube

MAKO Design + Invent Links:


YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter

Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to the above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.