5 Things to Avoid When Inventing
1. Go All Out on Your First Design
A common mistake with most eager, excited, and enthusiastic inventors is that upon beginning their first invention, is that they approach their initial design with the intention to create the perfect product all in one go. An important and crucial step within all well-made and quality products is the important step of creating multiple prototypes to your design, with that in mind, trying to create the perfect product from the get go is an idea to avoid. Initially creating a product in where all extra details and functionalities that are unrelated to the main function of your product is distracting the overall design process, and in the case that your working with a team of industrial designers, focusing on small details rather than the big picture of your product makes for a more difficult and tedious job. The best tip for designers and inventors in this case, is to approach your design with the goal of creating a simple and clean design in which the focus of the design is simply fulfill its function.
Its important to remember than rather than focusing on the idea that you just have to create and invent a product to design, your product will soon enter the market, and a well known fact about all markets is that you must move fast. In the world of business and product invention, ideas come and go everyday, and although taking the time to rethink your product design and its future in the market is really important, if you feel even the least bit hesitant or weary about releasing your product, don’t let fear or paranoia about going through with your product stop you from creating it. The best tip for designers and inventors is to be determined and believe in yourself, don’t allow yourself to feel any doubt and trust that as long as you keep the goal of your products function and purpose alive, you can create a successful product.
3. Not Researching Your Audience or Market
Building, creating, or inventing a product is always more than it seems. Even if you successfully create your product, if you don’t plan and think about the future of where your product is going, your product could fail. Before approaching a product development firm with a product design, the best tip for designers and inventors is to take some time to sit back and research where you would ideally like to see your product be, and where it is most likely to be profitable or successful. In addition to researching information about its market, think about which audience you see your product being popular with. Understanding both your ideal and targeted markets will make it easier for you to plan a proper business and marketing model that can help gear the success of your product once its ready to be released. and to which audience it would thrive in. Entering head on into a new or the wrong market can not only demotivate you, but also be the wrong the fit your product and its success.
4. Not Have a Brand
It’s great that as an inventor to have a product design and drive for creating a great idea, but once you build your product, where do you go from there? Building and creating your product is the first step to what should be an exciting journey where you take your product to achieve bigger goals. The best tip for designers and inventors is to head into your product design with goals and plans with what you plan to do with your product once it is completed. Think about marketing and branding, as both of those aspects are extremely important in the projection of your product once it is finished. Having a catchy slogan or brand name ready will prepare you for entering your product into the market as soon as possible and have it stick out amongst the competition. There are many advantages in creating a brand such as in the case of deciding to reinvent or release a second version of your product. Rather than starting all over again, your reinventing can all be under one brand and consumers that were interested in your first product will recognize your brand for when your second product comes out and be more likely to repurchase.
5. Not Reflecting on Your Past Design/Inventions
Not every loss is useless. Most people can learn more from what they have lost rather than what they’ve won or gained. In the world of invention, every single step involved in creating your design is an opportunity to learn and improve upon what you’ve made before. It’s a bad idea to completely scrap your past design attempts or prototypes because you think they carry no worth, rather, in this case, the best tip for designers and inventors is to look back at what you’ve attempted and grow from what you’ve tried. You’ll find that by learning about what not to do, you’ll learn more about what you should be doing, and thus, your future designs and attempts will more likely be successes rather than failures.
Interested in seeing how another industry is changing through innovation? Learn how the beauty industry is being shaped through innovation in one of our past blogs!
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO here and visit our website to find out more. Feel free to give us a call at 1-888-MAKO and we can set you up on a call with our product analyst!
Article Author: MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.
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