At the Mako product design firm in Florida, one of the most important things we recommend our clients to do is to spend a significant amount of effort into marketing initiatives. No matter how good your product is, small business owners, startups and inventors can’t afford to overlook marketing.
Because marketing is the rocket fuel that grows your business.
Converting Strategies to Measurable Objectives: Notes From Our Product Design Firm in Florida
Last year, the product design firm in Florida shared some strategies on how to market your product.
We get it, these might only sound easy on paper. We’re aware that the scariest part is not knowing if you’ll make money by spending money on these strategies.
You want to know what return you’ll receive if you invest your time, effort and hard-earned money in these strategies. In other words, you want to know your ROI (Return on Investment).
At our product design firm in Florida, we believe the best way to alleviate any uncertainty is to set objectives within a time constraint. Then you can determine how effective your strategies are and where to spend your time and energy.
Basically, a timed objective could be as simple as: I want my Instagram post to receive 10,000 likes by the end of the week.
Here are a few tips on what you should measure when going about your digital marketing strategies.
Customer engagement and content marketing give you the opportunity to get feedback and build trust with your audience. Here are some ways our product design firm in Florida uses to stay on track:
- Social media: Measuring the number of likes, shares and types of comments we receive across all channels.
- Reviews: Measuring the number of reviews, the type and the tone.
- Events: Measuring attendance.
- YouTube and podcasts: Measuring the number of views or downloads, and how long they stay engaged with the content.
- Podcasts: Measuring the number of downloads.
- Website and blogs: This is the big one, we measure clickthroughs, number of visits, frequently visited pages and much, much more.
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!
