THE PRODUCT STARTUP PODCAST

Podcast - From Invention Idea to Store Shelves

The product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

063 – Hardware Startup Tips from a 22 Year Apple Exec

Mako Design + Invent
February 16, 2021

Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple – Lessons you can apply to your product business, from one of the biggest product companies of all time. Today you will hear us talk about:

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062 – Smoothing the Buying Process When Marketing Your New Product

Mako Design + Invent
February 9, 2021

Eric is the President of The Five Echelon Group, a full-stack marketing agency.

He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts.

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061 – 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

Mako Design + Invent
February 2, 2021

Alison is the inventor and founder of Clasp Magic, a consumer product to help users with putting on bracelets one-handed. Alison came up with the invention idea, got it developed, and then hit the ground running by using 5 different product sales channels and strategies to really make sure her product succeeded.

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