The Product Startup Podcast | MAKO Design + Invent


All Episodes

168: The Future of Hardware Product Design Thinking

167: Get Free Earned Media for a New Hardware Product

166: Storytelling Tips for Hardware Product Launches

165: Iterative Design Processes & Tools for Hardware Development

164: The 3 Prototyping Phases for New Product Development

163: 2023 Trends in Product Development for Hardware Products

162: Product Pre-Launch Strategies For Crowdfunding Success

161: Build a Manufacturing Facility for Your New Product

160: Growing Your Hardware Product Through Paid Ads

159: Build a Community to Sell Your New Product Invention

158: Thinking Sustainability in Hardware Product Design

157: How Hardware Startups Compete with Big Business

156: The Evolution of Sales Channels for Hardware Products

155: Identifying a Sourcing Partner for Overseas Manufacturing

154: 3 Key Parts to Developing a Great New Product

153: The Evolution of CAD Product Development Software

152: Three Main Problems When Scaling a Hardware Startup

151: The AIDA Marketing Method for Hardware Startups

150: Building Product Prototypes with Your Design Team

149: How to Professionally Prototype your Invention Idea

148: Grow Your Hardware Product Sales Via Trade Shows

147: Transition from Hardware Product Startup to Hardware Scaleup

146: Transparency in the Design For Manufacturing Process

145: Expanding Your Startup Hardware Product Line

144: How to Sell a New Invention on Amazon Marketplace

143: Build Your Own Manufacturing For Your Invention

142: Preparing Your Product for Manufacturing Overseas

141: Product Sales Process for Hardware Startups

140: Local Manufacturing for a New Hardware Invention Idea

139: How to Scale Your Physical Product in Retail Stores

138: Using Audio Ads to Sell New Hardware Products

137: Customer Feedback at Physical Product Launches

136: Selling a New Physical Product with Google Ads

135: Performance Marketing for New Hardware Products

134: How to Sell Your Hardware Product B2B

133: Using Email Marketing to Sell Physical Products

132: Invention Success in the Construction Industry

131: Why Doing Good with Your Hardware Product Matters

130: Choosing an eCommerce Platform for your Hardware Product

129: The Best Hardware Product Development Processes

128: Creating an App for Your Hardware Device

127: Benefits of Makerspaces to Product Startups

126: What Makes a Consumer Product Invention Great

125: Pitching Your Invention to Big Product Businesses

124: Raising $1 Million for a Hardware Startup

123: Selling A Hardware Product on B2B Platforms

122: Modern Methods for New Product Development

121: Disrupt an Industry with your Hardware Invention

120: People & Mindset at a Hardware Startup

119: Planning for the Unexpected in Product Design

118: Behavioral Science of Subtraction in Product Design

117: Successful Equity Crowdfunding for Hardware Startups

116: How to Turn an Invention into a Product Business

115: How to Successfully Design & Launch a Toy Invention

114: Designing an MVP for a New Consumer Product

113: How Founders Develop Complex Hardware Products

112: Designing & Commercializing Robotics Inventions

111: Selling & Growing Your Product at Retail Stores

110: Design for Manufacturing Consumer Products

109: Landing Page Sales Funnels for Consumer Products

108: Hardware Design Tips from Apple & Intel Leader

107: Using Hardware Incubators for Product Startups

106: Building Your Hardware Product Team Early

105: Patenting Physical Consumer Product Inventions

104: Medical Device Certification vs Wellness Device

103: How to Get a New Product’s First B2B Sales

102: How Students Start Successful Hardware Businesses

101: Payment Processing for Small Hardware Manufacturers

100: Pitch Deck Storytelling for Hardware Funding

099: Accounts Receivable Funding for Big Orders

098: Expand eCommerce Sales via Product Bundling

097: How to Overcome Product Buyers’ Objections

096: How To Launch a Consumer Product at Trade Shows with Jim Cermak

095: Solve End-User Pain for Consumer Product Success

094: How New Startup Products Get Into Big Retailers

093: Selling Products Direct to End-Customers Online

092: Making a Product Video for Your Invention

091: Market Testing Prior to a Crowdfunding Launch

090: Disrupting Industries with AR/VR Technology

089: Selling Your Hardware Product Via Remote Meetings

088: The Importance of Sustainable Product Manufacturing

087: Purpose is a Big Part of Consumer Product Success

086: Marketing Fundamentals for Consumer Product Startups

085: Scaling Your Product Up After Crowdfunding

084: How To Raise Big Money for Your Hardware Startup

083: Benefits of Additive Manufacturing for New Inventions

082: Smooth Product Flow from Visual Design to Engineering

081: How To License Major Brands and Celebrities

080: How to Maximize Your Product’s Sales in Retail Stores

079: How To Start Selling Your Product Then Scale

078: Selling Products Direct to End-Users via Shopify

077: Using Prospective Customers to Develop a Product

076: Warehousing, Fulfillment, and Shipping to Customers

075: Launch a Product Big, with Host of QVC & ShopHQ

074: Medical Device Product Development Best Practices

073: Tips from the World’s Biggest Crowdfunding Agency

072: Why New Consumer Products Need to be Premium

071: Making a Better Product in a Competitive Market

070: Financing & Acquisition for Product Companies

069: PhD & Harvard Grad on the 4 Ps of Product Marketing

068: Partnership & Funding Legal Considerations for Product Startups

067: Modern Funding Tools for Hardware Product Startups

066: E-Commerce Platforms for Launching a Consumer Product

065 – Hardware Funding from Seed Financing to Millions

064 – Preparing and Executing Your Product’s First Production Run

063 – Hardware Startup Tips from a 22 Year Apple Exec

062 – Smoothing the Buying Process When Marketing Your New Product

061 – 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

060 – How to Professionally License Your New Product

059 – Best Practices for Quality Control on Overseas Production of Your Product

058 – How to Pitch Your Product to Retail Stores with Mark Shanahan

057: From Invention Idea to $100,000 on Dragon’s Den

056 – Mistakes, Opportunities, & Feedback with Kevin Mako

055 – Training Creativity to Get More (and Better) Ideas

054 – Food-safe Children’s Products, Dan & Justin with Milton the Mealtime Companion

053 – Manufacturing, Quality & 3D Printing

052 – The business model behind custom window coverings, Alice Orozco of Pret-a-Portiere

051 – Launching a turmeric-based alternative to coffee, Samantha & Elaine of Midas Cup

050 – Creating environmentally-friendly athletic apparel, Tim Christian of OORR

049 – Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network

048 – As-Seen-On-TV Products & Product Licensing, Bill McAlister of Top Dog Direct

047 – Financial, legal and HR traps of buying and selling small businesses, Chris Ray & Chariss Tatman of C2 Group

046 – Bootstrapping Product Development, Stephanie Cummings & Tal Berke of Shlocker

045 – Product development and Kickstarter launch of Botanium, a product that helps people grow herbs and chilis – The Product

044 – Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear – The Product Startup: Product

043 President Trump’s Proposed Trade Policies & U.S. Manufacturing, Chris Mitchell of – The Product Startup: Product

042 – All-Natural Insect Repellant & Reusing Failed Products, Stacy Marking with Lemongrass Trading Co – The Product

041 – Testing Stereo Components with Jay DeMerit of RockIt Logs – The Product Startup: Product development for small business

040 – Stop Overpaying Your Small Business Taxes, Diane Gardner of Tax Coach 4 You – The Product Startup: Product development for small

039 – Developing a Rock Crushing Machine & Quality Control with Tim Pannell of Rocksgone – The Product Startup: Product

038 – Validating Conflict-Free Jewelry in Pop-Up Shops with Farah Qureshi – The Product Startup: Product development for small

037 – Launching a Minecraft-Inspired Product with Ruth Stone of Boxhead Crafts – The Product Startup: Product development for

036 – Helping Wildlife & Developing Ceramic Products with Gavin Christman of Green&Blue – The Product Startup: Product

035 – A 90-Day Advertising Strategy on a Budget with Paul Potratz of The Growth Mindset – The Product Startup: Product

034 – Staying Motivated & Overcoming Lack of Money, Time & Skills – The Product Startup: Product development for small business

033 – Top Crowdfunding Mistakes with Khierstyn Ross of Crowdfunding Uncut – The Product Startup: Product development for

032 – Success in Small Niches with Jill Bong of Chicken Armor – The Product Startup: Product development for small business

031 – Product Design & Using Nostalgia in Marketing, Elizabeth Versace of Ecococoon – The Product Startup: Product development

030 – Launching a product with $500 and no industry knowledge, Josh Smith of Libertine Fragrance – The Product Startup: Product development

029 – Making a Social or Environmental Impact with Our Business, Adam Force of Change Creator – The Product Startup: Product development for small business

028 – Getting into HSN – the Home Shopping Network with Lisa Ruiz of Credible Products – The Product Startup: Product development

027 – Inventing the Arctic Stick & Crowdfunding with Brandon Adams of Keys to the Crowd – The Product Startup: Product

026 – Developing Shoes with Removable Heels, Tanya Heath of Tanya Heath Paris – The Product Startup: Product development for

025 – Industrial designer turned product-based business owner, Robson Splane of the Prorise Seat Assist – The Product Startup:

024 – Aligning passion & business with Terry Lin of Forever Home Blankets – The Product Startup: Product development for small

023 – Making Personal Connections to Customers with the Cheerbox, Tamar Lucien of Mental Happy – The Product Startup:

022 – Ecommerce Strategy & Customer Persuasion, Chloë Thomas of eCommerce MasterPlan – The Product Startup: Product

021 – Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty – The Product Startup: Product

020 – Creating Memorable Customer Experiences with Matt Ruedlinger of Triple R Marketing – The Product Startup: Product

019 – Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter – The Product Startup: Product development for

018 – Re-inventing the walker with Jennifer Harris of Motivo – The Product Startup: Product development for small business

017 – Healthy Instant Noodles & Cutting-Edge Vending Machines with Damien Lee of Mr. Lee’s Noodles – The Product Startup: Product

016 – Gluten-free & allergy-friendly food with Luke Lucas of Foddies – The Product Startup: Product development for small business

015 – Becoming the online party supply leader in Australia with Dean Salakas of The Party People – The Product Startup: Product

014 – Targeting Low-Volume Customers & Building Custom Control Systems, Mickey Swortzel of New Eagle – The Product Startup

013 – From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake – The Product Startup: Produ

012 – Testing product ideas. 7 inventors & small business owners share advice – The Product Startup: Product development for

011 – DIY Design & Manufacture of a Baskeball Training Tool with Tony Devine of The Original Profender – The Product Startup: Product

010 – I have an idea, now what? Developing, testing & prototyping physical products. – The Product Startup: Product development for

009 – NDAs, Contracts, Insurance & Other Legal Tips with Gordon Firemark of Entertainment Law Update – The Product

008 – Temporary Face Masks & Surviving Shark Tank, Doug Marshall of The Game Face Company – The Product Startup: Product

007 – CNC Knitted Scarves & $100K Kickstarter Success, Fabienne Serrière of Knit Yak – The Product Startup: Product

006 – Customizable swimwear with Kelsey Duffy of Versakini – The Product Startup: Product development for small business

005 – Miniature construction materials with Mat Hofma & Erik Polumbo of Mini Materials – The Product Startup: Product development

004 – All-Natural Jerky & Serial Kickstarter Campaigns with Brad Summey of Savage Jerky – The Product Startup: Product

003 – Graphic design tips with Heidi Pungartnik of Design for Founders – The Product Startup: Product development for

002 – Prototyping, Manufacturing & Selling a Men’s Shirt Accessory, David M. Frankel of The Perky Collar – The Product Startup:

001 – Inventing and DIY Product Development – The Product Startup: Product development for small business

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!