THE PRODUCT STARTUP PODCAST

February 16, 2021

Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple – Lessons you can apply to your product business, from one of the biggest product companies of all time. Today you will hear us talk about:

February 9, 2021

Eric is the President of The Five Echelon Group, a full-stack marketing agency.

He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts.

February 2, 2021

Alison is the inventor and founder of Clasp Magic, a consumer product to help users with putting on bracelets one-handed. Alison came up with the invention idea, got it developed, and then hit the ground running by using 5 different product sales channels and strategies to really make sure her product succeeded.